Marketing Strategy

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  1. “Contagious: Why Things Catch On”
  2. “The Tipping Point: How Little Things Can Make a Big Difference”
  3. Marketing Management: Analysis, Planning, Implementation, and Control”
  4. “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”
  5. “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”
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